The Sources, Relevant Rupert Murdoch’s Success

Rupert Murdoch, 76, the Chairman and Chief Executive Officer of News Corporation which is one of the three largest international media groups.

● "Business the Rupert Murdoch Way"
This book summarises Rupert Murdoch’s ten policies on business. This source conveys his desire and his views of media. It is less relevant but does explain his thinking.
* Crainer, S. 2001, Capstone.

● www.page3.com
This website is the independent site of The Sun which is a newspaper in United Kingdom. Although this is not a pornographic site, such photos are not censored. This source may be proof of his successfully applied tabloid content.

● "Exclusive: Rupert Murdoch Speaks"

"Sun, with its topless Page 3 girls on the breakfast tables of a million Britons". This source is relevant very much. In this quote from his own words shows his thinking for the good reason of his yellow journalism.
* Pooley, E. 2007, Time, 28 June, <http://www.time.com/time/nation/article/0,8599,1638182-3,00.html>.

● "His Space"
"To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control," from these words by him can be known why he purchased MySpace and be determined the focus of his thinking has been the people who are the readers, and also consumers. This interview may be recognised the background of his view on news contents.
* Reiss, S. 2006, Wired, July, <http://www.wired.com/wired/archive/14.07/murdoch.html?pg=1&topic=murdoch&topic_set=>.

● "John Pilger finds Murdochism everywhere"
The Murdochism from the name of Rupert Murdoch means that the media which is not controlled by Rupert Murdoch is not standard. It is similar to his priority in media to give people pleasure rather than, or through information.
* Pilger, J. 2003, New Statesman, 29 September, <http://www.newstatesman.com/200309290005>.

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