Two Websites; freemedia.at and amnesty.org

Operating website is now one of the popular ways to promote and convey the operators or organisations' purposes. There are two websites; first one is the International Press Institute's www.freemedia.at and another is Amnesty International's www.amnesty.org. This post will explore and analyse these websites, focusing on the purposes and compositions.

1. www.freemedia.at
This is the website of the International Press Institute (commonly known as IPI). According to the introduction of IPI, this global network of editors, media executives and leading journalists is dedicated to the furtherance and safeguarding of press freedom, the protection of freedom of opinion and expression, the promotion of the free flow of news and information, and the improvement of the practices of journalism.

The website communicates IPI events, such as world congresses, conferences, seminars and workshops, and through the World Press Freedom Review, this examines documenting press freedom violations and major media developments. In addition, this website delivers news and information, such as IPI's activities and congress reports.

There are many linked pages in this website; some of these pages provide their significant issues and could be recognised IPI's history, also show press freedom and journalist organisations and media groups which work to promote press freedom and human rights. An example of these pages is IPI Death Watch which refers to journalists and media staff who were deliberately targeted because of their profession - either because of their investigative reporting or simply because they were journalists. It also includes journalists who were caught in the crossfire while covering dangerous assignments. Through the IPI Death Watch, we can know 100 journalists killed in 2007 and 90 journalists killed so far in 2007.

'Press freedom' is the term commonly used to describe that we have the right to know what happens there. However, sometimes we forgot that someone sacrificed oneself for this freedom.

2. www.amnesty.org
This is the website of Amnesty International (commonly known as AI). According to the AI, this is an international non-governmental organisation which is a worldwide movement of people who campaign for internationally recognised human rights and AI's vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.

This website is similar to IPI's website in main contents. The website communicates AI events, such as acting now, campaigns, and through the News sections, this can deliver movements about human rights all over the world. Moreover, visitors can navigate the whole library in English, French, Spanish and Arabic. Even though these website are similar, there is difference in the form. IPI’s website promotes its organisation; it seems to be a newsletter whereas AI's website is shaped like a news website. In addition, AI's website conveys their works and purposes.

AI's website also has many linked pages; these pages are defined more clearly than IPI's. It is easy to follow what AI wants to tell visitors. For example, the Library section could be used to find more specialised documents with selections which are countries, regions, subregions and themes all over the world. This could affect to arouse visitors' interest, because it is own country issues.

The effective website should arouse a public response everywhere. From this fact, AI's website could be a substantial work.